Learn how to build a digital marketing strategy that attracts leads, drives sales and grows your business.
Digital marketing is no longer optional for businesses that want to compete, grow and stay visible. But without the right strategy, it is easy to spend time and money on websites, social media, ads and content without seeing real business results.
Our Digital Marketing for Sales Growth Workshop is a practical half-day session designed to help entrepreneurs, business owners, sales managers and marketing managers understand how to use digital marketing more effectively to generate leads, improve sales and make smarter marketing decisions.
Whether you want to manage your own marketing or work better with a marketing agency, this workshop will give you the knowledge, tools and framework to move forward with confidence.
Enquire or register below to reserve your seat.
Who This Workshop Is For
This workshop is ideal for:
- Entrepreneurs who want to market their businesses more effectively
- Business owners who want to generate more leads and sales
- Sales managers who want to improve lead follow-up and conversion
- Marketing managers who want a clearer digital strategy
- Small business teams who want to understand what works online
- Companies that want to get better value from their marketing agency
You do not need to be a digital marketing expert to attend. The workshop is designed to make digital marketing practical, understandable and directly relevant to your business.
What You Will Learn
During the workshop, you will learn how to develop and implement a digital marketing strategy that supports real business growth.
The session will cover:
Digital Marketing Strategy
Understand how digital marketing fits into your overall business and sales objectives. Learn how to set clear goals, choose the right channels and build a marketing system that supports growth.
Target Audience and Customer Journey
Learn how to identify your ideal customer, understand what they need, and map the journey they take before making an enquiry or purchase.
Website and Online Presence
Discover what your website needs in order to convert visitors into leads or customers, including strong messaging, clear calls to action, trust signals, landing pages and enquiry forms.
Content and Social Media Marketing
Learn how to create content that builds trust, educates your audience, increases visibility and supports your sales process across platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube.
Search Engine Marketing
Understand the role of Google Search, SEO and paid search advertising in helping customers find your business when they are actively looking for your products or services.
Paid Advertising
Learn the basics of setting up effective digital advertising campaigns, including choosing the right objective, audience, budget, creative, offer and success metrics.
CRM and Lead Follow-Up
Understand why generating leads is only the beginning. Learn how CRM systems, lead tracking and follow-up processes can help you turn enquiries into customers.
Data, Analytics and Optimisation
Learn which numbers matter, how to measure campaign performance, and how to use data to improve your marketing over time.
The Role of AI in Marketing
Explore practical ways to use AI for content ideas, ad copy, customer research, campaign planning, reporting and sales support.
Working With an Agency
Learn what to ask, what to expect and how to brief a digital marketing agency so you can get better value and clearer results.
What You Will Walk Away With
This is not just a theory session. It is a practical workshop designed to help you work on your own business during the session.
Each delegate will receive a Digital Marketing Strategy Workbook and will begin building their own framework during the workshop.
You will walk away with:
- A clearer understanding of how digital marketing can support sales
- A practical digital marketing strategy framework
- A better understanding of your target audience
- A website and online presence checklist
- Content ideas for your business
- A basic campaign planning template
- A CRM and lead follow-up framework
- A better understanding of ads, analytics and optimisation
- Practical AI prompts for marketing and sales
- A 30-day digital marketing action plan
By the end of the workshop, you will have a clearer idea of what to do next, what to prioritise and how to measure whether your marketing is working.
Why Attend?
Many businesses are active online, but not all of them are strategic.
They post on social media without a clear goal.
They run ads without tracking results properly.
They get leads but do not follow up consistently.
They have websites that look good but do not convert.
They work with agencies but are not sure what questions to ask.
This workshop will help you connect the dots.
You will learn how to think about digital marketing as a complete sales growth system, from awareness and traffic to lead generation, follow-up, conversion and reporting.
Workshop Details
Date: 18 July 2026
Time: 9 AM to 1 PM.
Venue: Jackal Creek Golf Estate Clubhouse, Boundary Road, Northriding.
Cost: R799 per delegate
Included: Snacks & Refreshments
Register Your Interest
Ready to learn how to use digital marketing more effectively to grow your business?
Complete the form below to enquire or register for the workshop. A member of our team will contact you with more information and booking details.
Spaces are limited. Early registration is recommended.